Hennessy Celebrates Its Heritage

February 8th, 2010 | By Isis

It turns out that Hennessy isn’t just the preferred beverage of African Amerians for taste alone. Hennessy is also making stirdes to give back. They have released a limited edition bottle. The Hennessy V.S Historic Limited Edition bottles will be individually numbered.  Only 300,000 (750ml) collector’s item bottles have been produced and will be available for sale throughout the U.S. on Martin Luther King Jr. Day – January 18, 2010 – through the end of Black History Month –  February 28, 2010. To commemorate the 100th anniversary of the National Urban League, Hennessy will donate a percentage of the proceeds to NUL for every bottle of Historic Limited Edition Hennessy V.S sold. The unique design combines the iconic shape of the V.S bottle with the graphical elements of the original 1865 label of Trois Etoiles (Three Stars) Cognac — the name under which V.S was first known.  As the cognac visionary, Hennessy was the first in the industry to sell its wares in bottles, in addition to casks. Each of the 300,000 Limited Edition Hennessy V.S bottles are uniquely numbered and celebrate a proud history with the community, including its long-standing relationship with the National Urban League (NUL), a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities.